Our Picks for Best and Worst Super Bowl Ads
Vitamin IMC staff and graduate students in Northwestern University’s Medill IMC program reviewed and voted on the best and worst ads from Super Bowl XLVI. Here is a rundown on our top choices. Let us...
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Two Detroit Imports Think Chrysler Drives Home the Wrong Message
Editor’s Note: As part of a recurring series, we have asked several contributors to write about advertising that made an impact on them. This first piece shares the perspective of two Motor City...
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Consumers Fired Up Over BK’s Rebranding Efforts
When Burger King dethroned the King, its somewhat bizarre yet aptly named mascot, we knew something would be coming down the line for the fast food restaurant chain. This week the world’s No. 2...
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Advertisers Find Way to Indians’ Hearts Through Cricket
A few months ago I was asked to watch the Super Bowl to study the advertisements. Coming from India, I was completely new to American football and the Super Bowl. As I watched advertisers compete...
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Could the “Something” in “Draw Something” be the “A” word? (For advertising,...
What do Doritos, Madonna, The Bieber, MacBook, Gameboy and Titanic all have in common? Nothing really, except recently I’ve been asked to exercise my paintbrush . . . errrrr fingertips . . . and “draw”...
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Mad Men: Smoking, drinking, womanizing, and integrating?
As an integrated marketing communications student, people often ask me why I like AMC’s Mad Men, the Emmy-winning show that kept us waiting in anticipation (or annoyance) for more than a year before...
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Near…Far…Make Theatre Re-Releases the Star
Several times this year, I have been in a movie theater when a trailer for a re-released blockbuster elicited a collective groan from the audience. It seemed no one wanted to see “Titanic” in...
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Can Pepsi’s Turn to Michael Jackson Revive Its Brand?
As a little girl growing up in China, Michael Jackson meant everything American to me. Now that I live in the U.S., I often think about how much Michael Jackson inspired me to pursue my dreams. Now I...
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The Pornification of Pinterest
Within the past few years, a new type of porn addiction has started to infiltrate mainstream culture. But wait, it’s not what you’re thinking, not THAT kind of porn… it is an addiction to Pinterest...
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IMC’s Super Bowl Picks: See which ads made the cut in 2013
The Super Bowl had several surprises in store for its audience this year. Perhaps it was the close game, or the stellar Beyonce/Destiny’s Child performance, or maybe even the unfortunate 34-minute...
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Musings on Marketing from The Masters
This week my childhood dream came true and I got to walk the sacred grounds of Augusta National. Don’t get me wrong, the place was magnificent, but what really struck me was the way marketers leveraged...
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Marketing for Good: Applying IMC to Non-Profits
Marketing has evolved to be more than selling products and services. Marketing can be used to promote social causes, sell ideas of change and concepts of innovation. For-profit enterprises communicate...
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Goodbye Awkward TV Ads. Hello Viral Video Advertising
Television commercials still command the highest portion of a brand’s advertising budget, despite most, if not all of a target audience being online. This of courses means people still have to endure...
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Integrated Creativity in Marketing
“Death to Creatives” The word creative is no longer a noun used to describe work, but people and their professional positions. Well I say death to creatives. As integrated marketers, we are all...
View ArticleThe Case for Strategy in a Data Crazed World
In general, I am the teammate who is called when someone needs help with sentence structure, can’t find the perfect word or thinks the presentation lacks pizazz. So my peers are often surprised to...
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